On the 3rd of November 2011, Robert Swan launched the Ganges Expedition, in India, from Gangotri to the Goumukh Glacier. To raise awareness for the project, Coca Cola India asked Robert Swan to spotlight their ‘Support My School’ campaign which provides clean, safe and abundant water for children in schools, removing the problem of unhygienic toilets and unsafe drinking water. Coca Cola believe that “Every child has a right to learn in a happy, healthy environment which is critical for the overall development of the child. It’s a pity that today many children in India do not have access to basic amenities in their school. Lack of proper sanitation facilities in schools in rural India continues to remain a huge challenge. Studies have shown that inadequate sanitation has a huge impact on the girl child who is forced to drop out of school as she enters adolescence.” –Support Our Schools
Robert met Global Executive Leaders of Coca-cola at a small village school outside Delhi and spoke to more than 300 children inviting them to think creatively about generating new ideas that would provide electricity in their homes and schools using renewable energy. Despite Roberts lingering ankle injury from the Marine Corp Marathon and unusually high levels of snow, Rob and his small team rode off on their bicycles as the children and Coca Cola employees sent them off on their journey with well wishes.