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July 27th, 2011

Inspired! Keep it Cool Antarctica

Cairns climbers Craig Roberts and Jay Finucane will be tackling an incredible feat starting in just 97 days by climbing Vinson Massif which peaks at 5,104 meters above sea level is the highest peak in Antarctica. With the support and encouragement of 2041’s founder, Robert Swan, “they will use this extreme challenge as a vehicle to highlight to the broader community the stunning beauty of Antarctica and the vital importance of preserving this pristine environment. Craig and Jay have been climbing and mountaineering together, in some of the Earth’s most beautiful and pristine environments, for over a decade. Over this time they have unfortunately witnessed firsthand the effects of global warming and climate change, mainly through the dwindling access to mountains and to rapidly receding glaciers. This has led to a feeling of responsibility to make people aware of just what our reliance on fossil fuels and our current unsustainable practices are doing to our precious and fragile planet and its ecosystems. With Swan as their mentor, the “Keep it Cool” team will embark on a mission that aims to build on Swan’s movement to underpin continued environmental protection of Antarctica.”- Keep it Cool 2011

We hope you will take a moment and see how Craig and Jay are turning their dream into a reality and help support them on this treacherous yet inspiring mission which you can follow here at Keep it Cool Antarctica 2011- The Expedition. Wishing you the best from everyone at 2041!